Quick Tools••3 min read
Twitter/X Character Counter Guide
Optimize your tweets with our character counter. Stay within limits while maximizing engagement on Twitter/X.
Twitter/X Character Limits
| Content Type | Limit | Notes |
|---|---|---|
| Regular Tweet | 280 | Standard posts |
| Twitter Blue | 25,000 | Premium feature |
| Username | 15 | @handle length |
| Display Name | 50 | Profile name |
| Bio | 160 | Profile description |
| DM | 10,000 | Direct messages |
What Counts Toward the Limit?
✅ Counts
- • Regular text and spaces
- • Emojis (count as 2)
- • Hashtags
- • @mentions
- • Punctuation
❌ Doesn't Count
- • Attached images
- • GIFs
- • Videos
- • Quote tweet text
- • Links (count as 23)
Tweet Optimization Tips
- 🎯
Sweet spot: 71-100 characters get 17% more engagement
- 🎯
Use threads: Break long content into multiple tweets
- 🎯
Front-load: Put important info in first 100 chars
- 🎯
Use abbreviations: w/ instead of "with", & instead of "and"
Hashtag Best Practices
- •
Use 1-2 hashtags maximum for best engagement
- •
Place hashtags at the end, not in the middle
- •
Research trending hashtags in your niche
- •
Create branded hashtags for campaigns
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